Promoting physical activity among tweens in Québec: the WIXX multimedia communication campaign
This article features the Québec-based WIXX campaign which is modeled on the successful American VERB™ campaign to promote physical activity among tweens. Authors: Marilie Laferté, Frédéric Therrien, Ariane Bélanger-Gravel, François Lagarde, Lise Gauvin. (WellSpring | January 2015, Volume 26, Number 1)
Category: WellSpring
