Don't overthink it! Promoting physical activity in a busy media environment.
Speaker: Dr. Tanya Berry, Professor, Faculty of Physical Education & Recreation, University of Alberta and Tier II Canada Research Chair in Physical Activity Promotion
There are MANY messages about physical activity, exercise, and fitness. There are so many, in fact, that it is impossible to even know the nature and quantity of these messages. Yet, the multiple, and sometimes conflicting, messages influence people’s thoughts and behaviours, even when they are not thought about very much.
Research shows that automatic responses (“gut reactions”) to physical activity information are often very different than what people report on surveys after they have had a chance to think about the message. The emotional nature of automatic responses can influence decisions to be active that are quite different from more reasoned and thoughtful responses.
This presentation will give an overview of how messages about physical activity might have an influence at both automatic and reasoned levels, and what effective messages might look like.